Jet Black

Jet Black is our blackest black withsubtle blue hues and a vibrant, smooth, cool undertone for enhanced shine and gloss.

Off Black

Off Black is just shy of Jet Black, with warm brown undertones. This is the perfect shade for naturally black hair with warm undertones.

Mocha Brown

Our darkest brown shade, this rich brown shade combines warm to neutral black undertones. It resembles the color of coffee and dark chocolate.

Dark Brown

A combination of warm and cool undertones come together to create a dark rich brown shade. Dark Brown has warm, brown undertones compared to Mocha Brown that has neutral, black undertones.

Chocolate Brown

Our Chocolate Brown combines red and brown undertones that create a rich and vibrant shade. Chocolate Brown is a great option for brunettes or anyone looking to go darker.

Chestnut Brown

A mixture of warm, golden brown undertones come together in this beautiful light brown shade to create Chestnut Brown. This is a radiant shade with blonde highlights, and a perfect fit for with naturally light brown hair. 

Ash Brown

Cool and neutral undertones blend together seamlessly in this cool-toned, light brown shade. Ash Brown adds a subtle dose of color and dimension to brown hair without sacrificing the warmth of your natural shade.

Dirty Blonde

Dirty Blonde is our darkest blonde with golden and honey hues. A mix of warm blonde tones blends together to create the perfect shade for most natural blondes. Dirty blonde hair is a blonde-meets-brown hue.

Bleach Blonde

Bright as sunshine, Bleach Blonde is a creamy vibrant blonde shade with both cool and warm undertones. Get the bleach blonde look without stripping color off your hair.

Ash Blonde

Ash Blonde is a light blonde with a balance of ash and golden undertones. It’s a best-seller and our lightest blonde without being entirely platinum.

Platinum Blonde

Platinum Blonde is our lightest shade that blends cool, ashy undertones to create a popular icy shade. Platinum Blonde is bold, striking, and glamorous.

Off Black Balayage

This signature balayage shade is an Off Black base blended with Mocha Dark Brown highlights for a natural, sun-kissed appearance. A great option to lighten up a black mane without the long-term commitment of touch-ups.

Chocolate Brown Balayage

Chocolate Brown meets light brown highlights to create Chocolate Brown Balayage. This color pairs beautifully against naturally dark brown strands to add sun-kissed warmth.